Technology; The Rise/Doom of Pop Culture?

‘Arcade Fire, together with Google and artist Chris Milk, launched an interactive video set to the band’s track “We Used to Wait.” Called “The Wilderness Downtown,” the online project makes use of Google Maps and Google Street View to incorporate images of the viewer’s hometown into the video’
…I would love to hear your comments and thoughts about this video, and whether you think this is art or simply something that is dumbing down our society eliminating the thought process with visuals and contemporary sounds.
Now, here are my thoughts:

In our modern society, we can opt to look at the things that compose modern culture as an evil aid or a complex challenge. Over the past few years, mass culture has defined our generation as the “information age”. Popular media technologies and masses now have the power to entertain us with an infinite load of information, which some see as the progress or downfall of modern culture.

Before the age of mechanical reproduction, art for example, was noted as having an “aura” because of its unique mode of reproduction and intangible value of a single copy. Today, our popular culture can hold a printed copy and analyze such works as any art historian or theorist would. Accessibility to such beneficial information has made our generation more capable, or at least it has facilitated means enough for us to just put forth an honest effort in acquiring these insights. It is not because of technology that we are labeled as an “ordinary” generation, but simply because our lifestyle and economical society demands ignorance in order to function.

Knowledge is they key to understanding the definite role of technology in our modern society. Technological advances in the media provide infinite possibilities right at our fingertips. The “honest effort” is all we need to be as cultivated as our ancestors, yet popular culture and technologies carry the negative blame stamp for inhibiting brilliancy.

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